User Centered Design
UX and Design Consultant - 11/2014 - Present
Start-Up Clients: Kinvolved, Audicus, Architecture Richmond, PsyInnovations, Cureatr, AdviceCoach, Trinus Health, Actimator, Business Talent Group, Wig Market, Recruitics
Agency Clients: Touchcast NZ (NZ Lotto), Twenty (KPMG), Pixelfusion (NZ Government)
Led user research and product design for a B2B SaaS product in recruitment marketing and advertising.
Worked in an agile team of 8 to roll-out advanced search functionality in the primary analytics platform.
Collaborated with the product manager to design 3 features and tested them for product-market fit.
Work with Director of Product on wireframes and UI design for internal talent matching tool in a directory of high-end independent consultants.
Create marketing materials and presentation decks.
Led user research for the MVP of a CV Builder in an Agile team.
Primary tasks were competitive analysis, quantitive research evaluation, journey mapping, & usability testing.
Revamped the search experience of the Baruch Library website through heuristic evaluations.
Enhanced the library’s service design through a new art direction for print signage and other visual assets.
Performed heuristic evaluations and improved UX in an HTML5 mobile app that treats anxiety.
Assisted in visual/UX design for investor pitch decks, content marketing, and website production.
Facilitated product development through user interviews, usability testing, and insight generation for a mobile development team in the Robin Hood Foundation College Success Prize.
Reached the finalist round with a team of 5 people and secured $60,000 in seed funding to compete for the $5 million grand prize.